Four Common Social Media Mishaps – Not starting a blog is one.

The quote below is taken directly from an article about the “Four Common Social Media Mishaps” I think it bears repeating!!

Not starting a blog

In point #1, a blog was a part of your social media wheel. Now we’re promoting it to the hub — it’s the actual center of the wheel. All the other social networks are the spokes of this wheel.

When you post to your blog, you’ll tell your network that you have a new post. While they’re at your blog, they’ll see you’re on other networks and connect with you there.

So you publish a post called “Five Surprising Uses for Waterproof Industrial Adhesives.” Your Twitter followers read it, and see you’re on LinkedIn. They’re already on LinkedIn, so they connect with you (and your LinkedIn connections will start following you on Twitter).

Later, when you share a video blog post on LinkedIn about one of the surprise uses for waterproof industrial adhesives (“gluing lasers to sharks”), they discover you have an entire YouTube channel devoted to industrial adhesives called “Will It Stick?”. They watch your videos, and share it with their colleagues who also use industrial adhesives.

And those colleagues come to your blog for the first time. . .